Click here to see LinkedIn’s brand guidelines. At the core of every small business is the founders and employees, no matter what industry you work in. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. Depending on the size of your nonprofit, you could probably just create simple brand guidelines. Some visual content may be only used for social media marketing, direct mail campaigns or on your blog. Be sure to specify that as well. The brand guidelines template above outlines some of the most important facets of your visual brand. If you work for a company like Lonely Planet, which publishes a ton of travel guides and content, creating your own custom icons is a must. You can create a simplified version of your logo using our logo maker. A lot of the time, you can distill this information down to one page, like in the brand guidelines examples below. People want to know that their company stands for the right things and will feel safe working there. In this brand guideline template above, they show you exactly what weight should be used with all fonts. In every companies, small business but also startups, exists a set of branding guidelines to help control and maintain a consistent visual branding … This template is the perfect example of how something can be corporate and playful at the same time. The designers over at Lovelytique went with that shape actually, as you can clearly see. Showing that nothing should come within 4px of the logo, or else. social media marketing, direct mail campaigns or on your blog.Â, how to incorporate stock photos in your designs. Your Brand Ethos. But, more on that later in the article. I’m a huge fan of adding a table of contents to any design project that is more than a few pages. As you can see, Mobingi took this advice pretty seriously when developing their logo. Urban Outfitters. If you work for an extremely creative brand, like Venngage, your branding guidelines should reflect that. Company: LinkedIn // Designer: LinkedIn – Internal. In this incredible brand guidelines from Truth, they spend two full pages telling their employees how they should visualize data. Especially when your company has spent so much time building a strong visual brand. If your company has an obscure or made up name, like Mailchimp, be sure to show the public how it should actually be used. Before you decide on any fonts, colors or graphics I would take a look at what your competitors are doing first. Then again, you can edit it in any way you want. If your company has a ton of different fonts make sure to specify when or where they should be used. This corporate brand guidelines template still works well with any corporate agency, but I think that it can also be used for a more laid back brand, too. The Ultimate Guide, Creative table of contents – examples and templates, The ultimate guide for your school newspaper, The best nonprofit marketing ideas for 2020, How to make a business presentation like a pro, Real estate postcard ideas that help you seal the deal, The 10 graphic design basics to get you started. Each color in their palette has been approved for use on a device, or not, with a smart icon. Make sure your employees know what weight each of your fonts should have. They make sure to include examples of it being used in the real world, and fun visuals to drive home the point. Your email address will not be published. If that sounds like familiar, then this brand guidelines template is the one for you. It’s very important these days to have a unified brand message or voice coming from all of your employees. These pieces of information can really help tell your brand story to both people inside and outside the company. And yet, for a few bucks you could easily find a professional brand guidelines template that suits your style (and saves your time). White space is one of the most important things that a lot of new designers forget about. I hope more companies will follow their lead and make the guides more interactive for everyone. 25+ Best Brand Manual & Style Guide Templates 2021 (Free + Premium) Elegant Brand & Product Manual Template. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more. From their brand colors to the motto and even the headers of each page. This statement is especially useful for entrepreneurs or founders, but smaller brands can also utilize it. There are quite a few, so I won’t list them all. For some people Reddit is a true mystery, I really didn’t even get what it was until a few years ago. Our logo maker can help! Especially because a consistent brand is very important if you are hoping to raise money or gain the trust of new volunteers. With the 5 primary colors breaking down the somewhat long guide into manageable chunks of information. In this example from WebSummit they show which colors should be used with each font. But with so many options out there you probably should make a list of approved colors. There is nothing worse than seeing your beautiful logo smashed up against another graphic on the page. Obviously for internal brand guidelines you should include more than just a few screenshots as well. These designers choose to use a bold photo that feels very serious and professional. That is why I’m happy to include this amazing example from the Girl Scouts in the collection. This can help give designers and writers a clear idea of what to strive for. The W brand foundation is inextricably linked to the emotional and functional outcomes of our product and what we enable for our customers. But it can make a huge difference in how easily someone can consume information in your graphic. For example, the word “YouTuber” wasn’t intentionally created by Youtube but it became synonymous with their brand. Company culture is incredibly important to both your team. When you have a ton of teams working on different projects, this brand guidelines should help them present a united front. Check out our post on how to incorporate stock photos in your designs for more tips. Flipping through the pages isn’t necessarily boring, but it does give off a very professional and corporate look. It should include company values, your motto or words you want people to associate with your brand. CREATE. The framed images on each page will allow you to display all your products for any employee to reference and get more information on. From logo spacing, colour specifications, fonts, and guideline designs. Just like in this brand guideline example created by a designer for the brand Skyscanner. I think they did a great job with the rebrand. Every brand is going to include their company colors in their brand guidelines. Make sure they are easy to find, like the Facebook brand guidelines did above. If your brand or company has a very complicated logo, it can be a good idea to create a simplified version of it. Set the tone of your brand from the beginning with a great title page like in this template. Now if you need to make your brand guidelines a little more effective this year, I would recommend checking out some of these 70+ brand guidelines templates, real-world examples and design tips for inspiration. This can come in handy when creating internal documents such as marketing plans or reports, blog posts, presentations and more. A solid example of bold brand guidelines comes from Homestar. Generally speaking, it’s good practice to include a paragraph or two to introduce readers to your brand. Creating an efficient design language across your company should be the main goal of your new brand guidelines. If you really want to show off your product or app in the best light, include some high-quality product screenshots. A huge trend that we saw taking over 2020 was the explosion of muted brand colors. Dropbox was one of the first large companies to embrace this trend fully. As you can see above, each page uses a font that readers can’t miss to give them some important information. Whatever you do, if it makes creating consistent visuals easier for some people it’s definitely worth it. We’re very proud of the work that our incredibly talented designers have done. In this space, brand consistency can make or break your organization. Some brands use photography to tell their story exceptionally well. Ryan McCready went to the University of Arkansas and graduated with a degree in economics and international business. It also allows you to break a large document, like brand guidelines, into smaller sections very easily. But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. Remember, these are just a few of the many templates that we offer. Brand guidelines often take a lot of time to come up with. Follow these tips to create brand guidelines that are comprehensive, easy to follow, and that represents your brand’s personality. This brand guideline from Design Lotus specifies exactly what patterns they want to be associated with their brands. In this brand guidelines example for Maison Iggy, they show exactly how to use their logo on different backgrounds. Or just brands that take a very minimalistic approach to design and branding. There are also hundreds of apps that can be used to design, like Venngage for Business. Here are some templates for brand guidelines that you need to have. Well, that can be changed, too! To avoid this fate, you should definitely include a section which shows how to correctly space your graphics. In this brand guidelines template, they use an entire page just for that! https://venngage-wordpress.s3.amazonaws.com/uploads/2018/07/37295c02-fad4-4278-88a3-3971d61d98ce.mp4, our guide to creating a brand style guide from scratch. Give brand style ideas with this Branding Ebook Template. In fact, you can save all of your brand identity settings so that all you have to do is click. Tech brands are in a unique situation when it comes to creating brand guidelines. I recommend using both to make communication easier between all teams. In this simple brand guide example from Fight To Breathe they go the extra mile and show the origin of their colors. But first, check out our post on what logo styles consumers trust the most. Be sure to outline all of these custom icons in your brand guidelines like they did above. Like with a compelling title page, they set the tone of their style guide very early. If your designers took any inspiration from other creators or artists, you can add those to your branding manuals or guides as well! But, it’s so easy. Of course, this template will work well with just about any corporate agency. In this brand style guide template, they use white space extremely well. This is extremely useful for a large and rather diversified company like Envato. Present the guidelines on the company’s logo, merchandise, stationery, mobile app and website design with this template. When you see a photo by companies like this, you know instantly it came from them. The reason I like this one so much is because it manages to pull off a simple look, yet remains highly detailed. It would be a little confusing if a creative brand like Adobe or Nike had very bland and boring brand guidelines. If you want to create complete brand guidelines, you’re probably going to need a little more space to outline your branding. Incorporate captivating stock photos, engaging icons and visuals, and more for an outstanding final product. Instead of showing employees where they can find your brand guidelines online, you could give them this book on their first day. In this brand guidelines example from Little Free Radical, they make sure their values are exhibited all over their guide. This condensed version of the brand style guide is easy to pin up in your workspace. For the last section of this long article, let’s take a look at some nonprofit brand guidelines examples. Within a minute or so you can understand how the entire platform works! A logo that was optimized for social media might look terrible on a poster hanging on the wall. They have already taken over Silicon Valley and social media. I’m certain you’ll find the perfect choice for your needs. In this brand guidelines example for Stories, they include five official variations of their official colors. They are either shown within circles, squares, or other simple shapes. Also, be sure to read our complete guide to nonprofit marketing for more tips and templates. Like I mentioned with the corporate brand guidelines, there is a lot of risk for inconsistent branding when your company expands. 23+ Best Brand Guidelines Templates PSD & InDesign Download. You can use the same approach to outline how your brand colors, fonts, or other elements fit into your brand mission, voice and tone. This extra element to their visual brand helps make their content distinct from other brands. So let’s say that you absolutely hate the lime green font color of the last template we reviewed. In this article, I’m going to give you 65+ tips on how to plan, draft and present your own brand guidelines. Tech companies often have a lot of information to give out to employees. All of this info probably could be placed on a single page, but that approach doesn’t fit their brand. That is why I really like how the Pinterest brand guidelines not only used a brief intro in their brand guidelines but also a “Basics” section. I also like how prevalent it is in the graphic, which also shows that they take this statement very seriously. That’s where a simple cheat sheet will do the trick. It’s a nice balance from page-to-page, and there’s nothing that’s so distracting that it draws your attention away from the content. USE THIS BRAND GUIDELINES TEMPLATE Your brand guidelines should outline exactly what your brand stands for. To extremely simplify it, that’s like giving someone the hex code of your brand colors, but for photography. So try to include in your brand guidelines template can help you present consistent... Name includes any spaces is extremely useful, especially if it’s part of your branded should. 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